1.0AIMhttps://analyticsindiamag.comAditi Sureshhttps://analyticsindiamag.com/author/aditi/rich600338<blockquote class="wp-embedded-content" data-secret="y66wkA9vWz"><a href="https://analyticsindiamag.com/ai-news-updates/rufus-amazons-ai-assistant-is-now-live-in-india/">Rufus, Amazon’s AI Assistant, is Now Live in India</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://analyticsindiamag.com/ai-news-updates/rufus-amazons-ai-assistant-is-now-live-in-india/embed/#?secret=y66wkA9vWz" width="600" height="338" title="“Rufus, Amazon’s AI Assistant, is Now Live in India” — AIM" data-secret="y66wkA9vWz" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://analyticsindiamag.com/wp-content/uploads/2018/02/Amazon-Banner.jpg1000465In a bid to help customers make better, more informed shopping decisions, Rufus generates answers using relevant information from across Amazon.in and the web  Rufus, a generative AI expert, aimed at enhancing customer experience by making shopping more easier and convenient, is now launched in India on 27th August 2024. With its initial rollout in the US earlier this year, Rufus is now open to only select customers for now. “Customers in the U.S. have already asked Rufus tens of millions of questions, and we’re excited to introduce it in India.” said Amazon in a blog post.